Gumroad Product Pages
E-commerce platform enabling anyone to sell digital products with minimal upfront cost.
Case Study, UI Design
After working with B2B SaaS products, mature and extremely early-stage, I was curious to experiment with Gumroad’s two-sided marketplace, as their call for freelance product designers simply prompted: “include a feature improvement to one of our products.”
From past experience in working with creators (especially artists, illustrators, and designers) and secondary research, I identified 3 opportunities to increase the only metric Gumroad tracks: how much money creators on the platform could generate.
Note: the majority of the UI shown is compiled with screenshots of Gumroad’s live version as of September 2024.
September 2024 (3 days).
Role: Designer.
Team: Me.
Tools: Figma, Personas, Information Architecture.