Lisa Leung is a cross-functional product manager transforming organizations.
Auditbot
Auditing Algorithmic Bias
User Research, Feature Design
We approached the issue of auditing algorithmic bias through social proof to motivate and improve confidence of end-users in the auditing process. Through our research, we discovered 3 overarching insights: end-user’s desire for simplicity, transparency, and anonymity.
We proposed a holistic solution that integrates a chatbot into Instagram’s user interface—AuditBot—to help social media end-users assess and audit potentially biased posts, enabling the co-creation of value between Instagram and its end-users.
October – December 2021.
Role: User Researcher.
Team: Martina Tan (PM), John Jongyeon Chae, Priya Jain, Yumi Sato, Professor Raelin Musuraca.
Tools: Figma, Generative Think-Aloud, Speed Dating, Affinity Maps.